Research hypotheses
Identify which ideas deserve further development before fieldwork.
ADS Alice synthetic respondents
The first specialized
synthetic respondents
service built
on ADS expertise
Pretest research and product hypotheses before real fieldwork, using a service built on real respondent samples and the experience of ADS, a specialist respondent recruitment agency operating since 2013.
ADSGuild of Marketers award winner · Respondent recruitment since 2013
Conceptclarity · interest
Messagetrust · barriers
Journeymotives · reactions
Award winnerGuild of Marketers
12+ yearsrecruitment expertise
AI + expertisehypothesis pretesting
Yandex × Alicereal application case
Professional publication
Alice featured by the Guild of Marketers
Read the expert article about how synthetic audiences help prepare respondent recruitment and research: AI before respondents — Guild of Marketers ↗
Synthetic audience research
Synthetic respondents for fast project pretesting
ADS Alice builds a synthetic audience and models target-user reactions so research, marketing and product teams can test a project, hypothesis, concept, advertisement, interface, customer journey or questionnaire before investing in research with real respondents. Use AI respondents to identify perception barriers, improve research materials and prepare stronger validation with a real audience.
Use cases
Test research materials
before an expensive launch
Alice saves preparation time, highlights risks and helps teams make real respondent research more focused.
Products and concepts
Compare product, positioning, packaging and value proposition options.
Advertising messages
Find strong wording and potential perception barriers before launch.
UX/UI and customer journeys
Evaluate scenarios, interface copy and customer journeys early.
Surveys and interview guides
Pretest questions and prepare a more precise discussion guide.
Research risks
Spot gaps and weak points before recruiting real respondents.
How it works
From materials to insights
in three clear steps
Upload materials
A hypothesis, concept, advertisement, survey, guide or customer scenario.
Alice runs the pretest
The service models reactions from your specified synthetic target audience.
Receive findings
Strengths, risks, questions to validate and recommendations for the real study.
ADS Alice does not replace real respondents.It is a preliminary testing tool designed to make subsequent real-audience research more focused, accurate and efficient.
Self-service
Start without
a consultation
Open Alice, activate your pretest, upload the materials and describe what you want to learn.
Open Alice
Start a new conversation in English or Russian.
Activate access
Upload your payment receipt for a single pretest, or enter the personal promo code supplied with a package.
Upload context
Add your objective, target audience, materials and evaluation criteria.
Describe the task
Ask Alice to assess clarity, interest, trust, barriers, user reactions or question quality.
Receive recommendations
Review modeled audience responses, risks and concrete improvements.
Pricing
Start with one pretest
or choose a team package
One pretest
€120
- One research case
- Findings and risk points
- Recommendations before real research
Research team package
20 pretests
- Personal activation promo code
- Use across upcoming projects
- Contact ADS for package pricing
FAQ
About synthetic respondents
Do synthetic respondents replace real research?
No. Synthetic audience testing helps refine materials and research logic. Important final decisions should still be validated with real respondents.
What can I pretest?
Product concepts, value propositions, advertising messages, UX/UI materials, customer journeys, surveys, interview guides and research hypotheses.
How do I pay?
Contact ADS via Telegram or email for payment details. Upload the receipt in Alice; package buyers receive a personal promo code.
Ready to test an idea?
Try Alice
on your project
Run a self-service pretest or request a short demonstration using your own research case.
Open ADS Alice